Are We Running Out of Great Coffee? – Sustainability Panel
Sustainability is important because when you drink coffee for flavor, the ability to find the best is tough enough. Is there really a shortage? How do we ensure we will continue to get the good stuff? How do we incent the farmers to grow the best and what challenges do they face as more people convert to being coffee enthusiasts?
I wanted a real discussion, not just a bunch of executives mouthing rhetoric. The National Coffee Association wanted it too and called me Monday and asked if they could help. I made the necessary phone calls and you’ll be able to become an insider to this group’s collective knowledge about one of the most important topics around.