It’s no secret that CoffeeCon’s classes are one of its strengths. As fun as tasting coffee from 30 exhibitors is, the real meat of our event is in the classes and hands-on labs we offer. Here’s my quick cheat sheet on how to work through all the choices. While I can’t...
CoffeeCon costs a lot of money. My fantasy of being able to drink the world’s great coffees made in various brewing methods under one roof requires a lot of coordination and cooperation. I am not a wealthy man and I must share these expenses among the coffee roasters...
Now you’ve got more reason than ever to sign up for George Howell’s tasting seminar at CoffeeCon on July 26 in San Francisco. George was just listed in the 21 top coffee shops in America at Thrillist.com. It doesn’t surprise me, but it might surprise a few people who...
CoffeeCon is a great coffee consumer festival but it is also a definitive learning center about all things coffee. At the upcoming July 26 CoffeeCon San Francisco, we will feature more classes than ever. Why? We notice that the classes are so popular. Coffee is as a...
The 103 year-old National Coffee Association (NCA) asked me to speak to their membership during this past week’s New Orleans conference. They specifically asked me to address how to better communicate its coffee enjoyment message to consumers. With only three weeks to...