by Kevin Sinnott | Mar 26, 2014 | Uncategorized
Those of us who enjoy reading about coffee as much as drinking it, likely already know how much we adore journalists who keep us connected to our passions. A great critic is not just critical, but brings us closer to their subject. I enjoy cinema and equally enjoy...
by Kevin Sinnott | Mar 23, 2014 | Uncategorized
The 103 year-old National Coffee Association (NCA) asked me to speak to their membership during this past week’s New Orleans conference. They specifically asked me to address how to better communicate its coffee enjoyment message to consumers. With only three weeks to...